ALL IN EMAIL MARKETING HOW DOES EMAIL MARKETING WORK So you know a bit, about what email marketing is, but how does it work? Think about it this way, businesses need to have an audience, to whom they can pitch and sell their goods and services to. However, they can't sell to their audience if they don't make a compelling enough argument and get that information in front of the right people. Over the years, the way businesses go about doing this has changed. Television allowed advertisers to market products to a giant audience during commercial breaks and they couldn't choose to skip past them. Telemarketing was once a great way to target specific consumers when you knew they'd be at home. However, it was really easy to hang up on them. Now having strong copywriting, compelling creative content is more effective when paired with a great design layout. Both of these are essential aspects of most every email marketing campaign. It's not enough just to talk...