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A business person must allows be curious because that is what drives innovation and business growth. By now a lot of entrepreneurs have heard about the Periscope live streaming app. However, there are some important things that any entrepreneur who wants to use it for marketing purposes must take note of. Mobile video streaming applications have far reaching benefits for any business person that knows how to use them properly. Before you get started on Periscope, these are some of the things that you should be able to understand about this app. 1. How will it benefit you. As noted at the start, Periscope is a mobile video live streaming app that automatically connects to Twitter. The impact of this app to a business can be immense if used correctly. As an entrepreneur, you can use Periscope to market your products, grow the number of your Twitter followers and connect with your customers. These can enhance brand awareness, drive up sales and increase revenue generation. In simple terms...

It is extremely difficult to discover that we fall short in any way, shape, or form. When we find that we don’t measure up, it can be a real hit to our self-confidence. When our self-esteem suffers, it can cause issues further down the line with depression and other serious consequences. Without confidence, our personal relationships and view of ourselves suffers tremendously. Some might argue that it is society that puts too much pressure on us to succeed. We are given a tailor-made definition for success from a young age. We envision success as having a lot of money and doing whatever it takes to be at the top. However, that vision of success is not often personally crafted and tailored to align with our passions. That can be dangerous, especially if you are a creative and spirited person who thrives with an abundance of self-expression and innovation. It seems that the world is cruel to creative types, but this can be avoided in some capacity by changing your perspective. It is our ...

Planning can be a challenge for everybody, but especially those who are not born within in word appreciation for organization and structure. If you find that you struggle with discipline and order, utilizing a to-do list may be exactly the step you need to take in order to get your life on track. So how does one begin utilizing a to-do list to help them to get on track and stay motivated to succeed? Surely it isn’t as simple as creating a checklist that you can reference. What actually works about creating this type of structure for yourself? And doesn’t it only work if you are willing to allow it to work? The truth is that if you are not motivated enough, nothing is going to work for you. You have to take the step necessary to overcome your hesitations and do whatever needs to be done in order to ensure that you are staying on task. A to-do list is a great starting point, but it isn’t going to be the only thing that you do to be successful. Success falls on your shoulders alone, and n...

Are you looking to step up your game on Snapchat. This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update. But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that. Here are some tips that will help you to develop a strong following and keep them engaged throughout your Snapchat journey… 1. Post Regularly. The idea of Snapchat is very similar to the idea behind live video – your’ trying to invite your audience to share in your experiences as though they were right there with you. In order to do this effectively, you need to post semi-regularly and that means at least once a day. Some writers recommend doing even more frequent updates – but do be aware of becoming an irritation to your audien...

Many of us are fascinated with the idea of increasing our intelligence, our focus and our memory. If we could increase our capabilities in these areas, then we could solve more problems, we could succeed in our careers, and we could gain the respect of our peers. But can the brain really be upgraded? Is there such thing as a real ‘Limitless’ pill? And do all these brain training games really work? The Hidden Potential of the Brain. You’ve probably heard claims that we only use a small percentage of our brain and that we have lots of untapped potential. Well the latter point is true, but the former is a complete myth and misunderstands the way our brain works. Likewise, many ‘brain training games’ have been shown to only really improve the specific task that they present us with. Counting penguins makes you better at counting penguins and that’s about it. But that is not to say that there aren’t ways we can enhance our brain function and get more from our various mental faculties. It is...

Sometimes, when we fail, it can feel like the end of the world. None of us like to be told that we are doing something wrong. None of us like to experience setbacks in our plans. It can make us question our self-worth, and make us feel as if the things that we want to achieve are either out of our reach or simply stupid and challenging. However, failure serves a very important function in human development. Without failure, we would never know what path we need to take in order to truly succeed. If everything was easy for us, then we would never learn. Everything in our paths would be laid out for us and we would never develop emotionally, or mentally. What a boring world that would be! Fortunately, failure comes regularly to most of us, but it is how we choose to view it that truly separates those who are able to rise from the ashes from those who are prone to Wally and their setbacks and never making any progress. If you want to take a step forward in your life, you need to be able t...

Periscope marketing can be a great way to reach out to your customers and stay ahead of the competition. To have a successful live streaming session, these are some of the tips that you can use in order to effectively engage your audience and have a productive marketing event. 1. Let your viewers have an exclusive experience. What new experiences are you treating your audience to? This is particularly important because someone will only spend his or her precious time to watch your live streaming sessions for an exclusive or unique experience. Are you giving your followers a tour of your firm, an exclusive interview with a celebrity or an interactive session with your employees. These are some of the things that will make them want to put on hold other commitments in order to watch your live broadcasts. Create a once in a lifetime opportunity that viewers will not be willing to pass up. 2. Make the live broadcasting sessions as interactive as possible. The reason why mobile video live s...

The Periscope app is so fresh because it allows businesses to publish content in real time. There has been a new craze about real time publishing ever since the mobile video live streaming app was launched. In keeping up with the new marketing trends and appealing to new and unique demographics of customers, businesses have had to find ways to package their marketing contents in a manner that users will find helpful and highly refreshing. Real time video streaming on social media platforms has become the in-thing in online marketing. What are the impacts of live streaming on the growth of a business? Here are some of the ways in which real time video streaming on social media sites can impact the growth of a company. 1. Ability to create more videos. Real time video streaming allows businesses to create more video content than before. It takes much effort and resources to record video content, edit and broadcast as opposed to live streaming. Using Periscope for live streaming and marke...

Just as people desire material things, people also desire reputation. Let's face it. We're all works in progress. There's always room for improvement. We're not complete. You may be thinking that this is a big problem. You may be thinking that this is some sort of weakness, susceptibility, vulnerability or some sort of negative trait. Another way to look at it is that this is what makes being human so engaging and fun. We're not complete. We cannot complete our lives by marrying the right person. Nobody can complete you, only you can complete you. The whole idea of being incomplete is not a judgment or a clarion call to absorb other people or acquire stuff from them. It is a reminder that it's okay to exist, it's okay to take things as they are and to experience life in such a way where the experience fills us in, changes us and our attitude towards our sense of limitation, and ultimately our mortality is what changes us for the better. We celebrate life des...

All of us have a hard time with failure, and it can often lead us to feeling insecure about ourselves. It can even begin to compound our fears and leave us feeling nervous and anxious in unfamiliar situations. We want to be able to predict and control everything that happens to us. Otherwise, we may find ourselves filled with anxiety. However, if you want to be a success, you have to be willing to take risks. All successful people are highly aware of the risks associated with that success. And they are willing to take those risks and jump right in. The first way that you can begin to face your fears is by truly accepting that they exist. Do not let yourself fall into denial. You are not perfect. You do have things that you are afraid of. Write down your fears and face them head-on, so that you are truly able to process the fact that they exist and they hold a grip over your life. The second step to facing your fears is to talk about the spheres of somebody who is truly supportive and u...

We live in a modern world where the world pretty much slices and dices us. Just take a look at how marketing and political persuasion are done. If you're trying to get some sort of political message across, you dig into the demographic of the audience you're trying to reach: their age range, gender distribution, occupation, and average level of education attainment. These are the types of questions that separate people and put them in a grid. Once you have a clear idea of this grid, you position to address these people on an emotional, personal and financial level. This makes a lot of sense. Different people with similar intersections of demographic traits do tend to share some similarities regarding political views and social, economic, and political concerns. How can they not? They see certain aspects of reality together. This can lead to the same conclusions. Again, I speak in general terms here. While there are always exceptions to the rule, this is how things normally pan ...

What is the number one sin that you could commit that will torpedo your relationships? What kind of action is guaranteed to throw your relationship with other people for a loop? This applies to all types of relationship. It may be a business relationship, an intimate relationship, or your relationship with your family members and close friends. It is guaranteed to cripple your relationship if you do this one thing. What is this practice that corrodes your ability to connect with people in a deep and meaningful way? You might not think much of it because it seems basic and simple and a lot of people are too quick to dismiss it. A lot of people are even unaware that they are doing this. Just like with anything else in life, big disasters usually do not happen overnight. Have you ever read about buildings collapsing or bridges giving way? If you read the literature or police reports or news reports on those catastrophes, there is a common thread. Usually, designs are already there but peo...

Just as people desire material things, people also desire reputation. Let's face it. We're all works in progress. There's always room for improvement. We're not complete. You may be thinking that this is a big problem. You may be thinking that this is some sort of weakness, susceptibility, vulnerability or some sort of negative trait. Another way to look at it is that this is what makes being human so engaging and fun. We're not complete. We cannot complete our lives by marrying the right person. Nobody can complete you, only you can complete you. The whole idea of being incomplete is not a judgment or a clarion call to absorb other people or acquire stuff from them. It is a reminder that it's okay to exist, it's okay to take things as they are and to experience life in such a way where the experience fills us in, changes us and our attitude towards our sense of limitation, and ultimately our mortality is what changes us for the better. We celebrate life des...

Everybody has a setback every once in a while, but it doesn’t mean that there is anything wrong with you. In fact, failure can be a great opportunity to learn your own limitations and boundaries, and provide you with a chance to learn how to think outside the box. Unfortunately, we are often taught that accepting failure means accepting that we are failures. We begin to believe that we are not worthy of any kind of encouragement or positivity, simply because we are overwhelmed by the incredible emotions that come with the idea that we are worthless when we are not succeeding at something. The fact of the matter is that success is something that has to be personally defined, otherwise, you will find that you are far more inhibited by the expectations and interpretations of success that other people place on your shoulders. Nobody deserves to have their sense of self-worth defined by somebody else. That is a personal choice, and a very important thing for you to do in this sense is to re...

The Periscope app is so fresh because it allows businesses to publish content in real time. There has been a new craze about real time publishing ever since the mobile video live streaming app was launched. In keeping up with the new marketing trends and appealing to new and unique demographics of customers, businesses have had to find ways to package their marketing contents in a manner that users will find helpful and highly refreshing. Real time video streaming on social media platforms has become the in-thing in online marketing. What are the impacts of live streaming on the growth of a business? Here are some of the ways in which real time video streaming on social media sites can impact the growth of a company. 1. Ability to create more videos. Real time video streaming allows businesses to create more video content than before. It takes much effort and resources to record video content, edit and broadcast as opposed to live streaming. Using Periscope for live streaming and marke...

Sometimes, when we fail, it can feel like the end of the world. None of us like to be told that we are doing something wrong. None of us like to experience setbacks in our plans. It can make us question our self-worth, and make us feel as if the things that we want to achieve are either out of our reach or simply stupid and challenging. However, failure serves a very important function in human development. Without failure, we would never know what path we need to take in order to truly succeed. If everything was easy for us, then we would never learn. Everything in our paths would be laid out for us and we would never develop emotionally, or mentally. What a boring world that would be! Fortunately, failure comes regularly to most of us, but it is how we choose to view it that truly separates those who are able to rise from the ashes from those who are prone to Wally and their setbacks and never making any progress. If you want to take a step forward in your life, you need to be able t...

Content marketing is more and more becoming the most effective way to promote any kind of business or website online and should be a crucial part of your strategy. But why is it so important, and how do you make sure to do it successful? Especially if your business is not something particularly gripping? 1. How it Works and Why it Matters. The biggest mistake that most businesses make when trying to promote their businesses online is to focus too much on the short term. That is to say that they look at their internet marketing through the lens of how many conversions they can get from any given media strategy. This then results in them posting what are essentially adverts then getting confused as to why no one clicks on them. What's far more important is to think about the long term, and about establishing trust and influence in your chosen niche. If you read a few articles on a site about how someone made X amount of money and those articles are well written, insightful and inspir...

All of us have a hard time with failure, and it can often lead us to feeling insecure about ourselves. It can even begin to compound our fears and leave us feeling nervous and anxious in unfamiliar situations. We want to be able to predict and control everything that happens to us. Otherwise, we may find ourselves filled with anxiety. However, if you want to be a success, you have to be willing to take risks. All successful people are highly aware of the risks associated with that success. And they are willing to take those risks and jump right in. The first way that you can begin to face your fears is by truly accepting that they exist. Do not let yourself fall into denial. You are not perfect. You do have things that you are afraid of. Write down your fears and face them head-on, so that you are truly able to process the fact that they exist and they hold a grip over your life. The second step to facing your fears is to talk about the spheres of somebody who is truly supportive and u...

A business person must allows be curious because that is what drives innovation and business growth. By now a lot of entrepreneurs have heard about the Periscope live streaming app. However, there are some important things that any entrepreneur who wants to use it for marketing purposes must take note of. Mobile video streaming applications have far reaching benefits for any business person that knows how to use them properly. Before you get started on Periscope, these are some of the things that you should be able to understand about this app. 1. How will it benefit you. As noted at the start, Periscope is a mobile video live streaming app that automatically connects to Twitter. The impact of this app to a business can be immense if used correctly. As an entrepreneur, you can use Periscope to market your products, grow the number of your Twitter followers and connect with your customers. These can enhance brand awareness, drive up sales and increase revenue generation. In simple terms...

Working online has completely transformed my life for the better. Thanks to my ability to make money from the web, I’ve been able to live wherever I want, work out of coffee shops while travelling to other countries and pursue projects that I’m passionate about. I’ve had the BEST last 10 years. On a ‘hard’ day, I wake up at 9am, head to a coffee shop and sit down to write or promote my brand until 5pm. I’ll hit the gym in the morning. I’ll go for a stroll at lunch. And for the second half of the day I might come home and work on the couch. On other days, I’ll be working while visiting somewhere in Europe. One of my favourite ever memories was sitting in a café in Croatia. It was warm but raining outside and I was with my friend, a fellow internet marketer. It was 10pm, we were sipping beer, and we were both working on projects we loved. As we typed, we watched the world go by and just drank in the atmosphere. The bar was playing Schiller which is how I discovered one of my favorite mus...

Is normal for us to fear the future, because it is full of uncertainties. However, when we are living in fear, it can prevent us from making choices that are risky and ultimately very rewarding. When you want to be a success, sometimes it takes taking risks before that is possible. If you are willing to live on the wild side a little bit rather than sticking with what feels safe to you, you may find yourself taking your life in a completely new direction and enjoying the ride. However that type of mindset can be difficult, particularly if you are unsure of where you are going. When you do not have a clear-cut future and have no idea of what you want to do or how you are going to do it, things can be extremely overwhelming. Forget taking risks altogether, just living in the next day is risk enough. Especially when you have no idea where you are headed. That is why it can be very important for you to really accept that you have a future, and that it is something very important. If you do...

The negativity bias can happen to anybody. In fact, most of humanity is predisposed to favoring negative sensory input and memories over the positive. This can often hardwire us for issues like depression and a lack of motivation. When we begin to believe that more negative things happen to us than positive things, whether that is true or not, it can be extremely discouraging. We start to feel like the entire world is against us, and no matter how hard we try, the cards will always be stacked out of our favor. However, when you actually think about it, the truth is that we undervalue positive experiences and tend to overvalue the -ones. This can make it very difficult for us to move on and let go of negative events that happen to us. We find ourselves reeling from negative events for days and days, while positive events often become forgotten by the end of the day and we no longer find any value in them or their memory. In a way, the mind is a little bit of an ingrate like that. Most o...

Is normal for us to fear the future, because it is full of uncertainties. However, when we are living in fear, it can prevent us from making choices that are risky and ultimately very rewarding. When you want to be a success, sometimes it takes taking risks before that is possible. If you are willing to live on the wild side a little bit rather than sticking with what feels safe to you, you may find yourself taking your life in a completely new direction and enjoying the ride. However that type of mindset can be difficult, particularly if you are unsure of where you are going. When you do not have a clear-cut future and have no idea of what you want to do or how you are going to do it, things can be extremely overwhelming. Forget taking risks altogether, just living in the next day is risk enough. Especially when you have no idea where you are headed. That is why it can be very important for you to really accept that you have a future, and that it is something very important. If you do...

A lot of people, in particular, those who have suffered setbacks and are in a slump, have a difficult time finding a routine and sticking with it. Depression can be a very difficult thing to battle, but when you are able to have a routine to look forward to, even depression can become manageable to some extent. The trick is in setting up a routine that will help you to get out of your slump and into mindset that will provide you with the mental capacity that you need to focus on your future and begin to make the positive changes that you need to make in order to become successful. Although it may seem impossible, routine is one of the best first steps that anybody can take. All successful people have a tendency to swear by their routine. Artists may not enjoy making plans very much, but even they have specific ways that they do things and a process that helps them to create in the best way possible for them specifically. All of us are individuals, so it is very important to help yourse...

Technology is always evolving and constantly there are new inventions and innovations that change the way information is shared. Periscope mobile video live streaming app was launched about ten months ago and has already received a lot of praise from the business community. There are several reasons why it has become so popular, key among those being its ability to allow businesses to broadcast content in an easy and cost effective way. A question that a lot of people ask is whether it will stand the test of time. That cannot be answered in a straight line because the nature of technology is to evolve. We can still take a familiar approach in answering this question. What makes Periscope live streaming app unique? The fact that its interface is integrated with Twitter makes it different from other similar platforms. That alone makes it stand out in a crowded field of digital marketing platforms. Social media has in the recent past greatly affected how businesses run their affairs and c...

Most people take communication for granted. We talk with our family and friends, our significant others and our children, and we don’t think much about it. It is a normal part of life, and it is a way that we convey thoughts and ideas to each other. However, we don’t always consider that everybody has a different communication style. Some people may not be able to speak using verbal words, so they communicate in other ways. People, whether they use verbal words are not, may communicate their emotions in a different way than someone else might. It is always good to check in with the people you are trying to communicate with the seat whether or not they are receiving your message. This is called gathering feedback, and with this type of feedback, you will know whether or not you are getting your message across. It can be very difficult for anybody to succeed in this world without understanding the power of communication. We are a social species, and humanity has a tendency to need each o...

Let's get one thing clear. A lot of people make all sorts of excuses why they're not millionaires. A lot of people say, "Well, money doesn't make you happy. You can't buy love. You can't buy fulfillment. Money doesn't matter. What matters is happiness. What matters is a sense of contentment." Well, the problem here is that a lot of people define contentment in such a way that it robs them of accountability. Somebody could say to you, "Well, I'm with the person that I'm with because I love him or her." Fair enough. But instead of calling that person out and holding that person to a standard and demanding accountability, you just hang on to the emotion. You just hang on to how good it feels to be around that person. Well, it might turn out that the person is a drug addict or the person has a habit of smacking you around and giving you a black eye every once in a while. You still get that nice emotional rush from time to time, but you ha...

A lot of companies have used the Periscope live streaming app for several marketing campaigns ever since it was launched. Unlike with recorded broadcasts, it's not advisable to sound plastic or mechanical during the live streaming sessions because viewers will immediately detect that. This app functions best when businesses present a honest picture of themselves that customers can also relate to. Over the course of nearly ten months, what are some of the most important lessons that we have learnt so far from Periscope marketing campaigns? Below we look at some of the valuable takeaways that brands can also embrace in order make their live broadcasting sessions a success. 1. Personify your brand's spirit. What is your brand known for? What comes immediately to the mind of a customer whenever he or she sees your products? These two questions will help you define the spirit of your brand and embody it during the live streaming sessions. If your brand image is masculine or seductiv...

Let's get one thing clear. A lot of people make all sorts of excuses why they're not millionaires. A lot of people say, "Well, money doesn't make you happy. You can't buy love. You can't buy fulfillment. Money doesn't matter. What matters is happiness. What matters is a sense of contentment." Well, the problem here is that a lot of people define contentment in such a way that it robs them of accountability. Somebody could say to you, "Well, I'm with the person that I'm with because I love him or her." Fair enough. But instead of calling that person out and holding that person to a standard and demanding accountability, you just hang on to the emotion. You just hang on to how good it feels to be around that person. Well, it might turn out that the person is a drug addict or the person has a habit of smacking you around and giving you a black eye every once in a while. You still get that nice emotional rush from time to time, but you ha...

Believe it or not, a significant number of people who commit suicide every single year in the United States and elsewhere are individuals who have more than a few bucks to their name. This statistic blows many people's minds because this is not how the stories supposed to end. In our culture, we are led to believe that the more stuff you have, the happier you are supposed to be. The idea is that material possessions bring happiness. Keep in mind that there are scientific studies that prove that money does buy happiness, but the full story is it only works for so long. The best way to understand this is to think back to the last time you bought something. Maybe you had your eye on a new Air Jordans, you're excited about being able to buy that new pair so when you finally got it, you're really stoked. You'll walk around with your new Jordans, your friends would say, "Hey, nice shoes", "great kicks". But as time went on, there will just be another pair ...

Using the right e-mail marketing campaign, you can reach a huge number of people without them even having to come to you. You can message them right in their inboxes which they'll probably check on a daily basis, and you'll be able to convey as much information as you want to them right there and then while you have their attention. The effectiveness of this strategy though of course depends on many factors, and just because you have their attention doesn't mean you'll be able to make sales. Firstly you of course need to be able to maintain that attention for long enough for them to actually take your message on board. Then there's the fact that your message needs to be convincing enough to actually make them want to buy your product or sign up to your service, and the fact that a lot of e-mails will get deleted before they even get read. Fortunately, this is a science more than it is an art, meaning that it can be tested, fine-tuned and hones. Here we will look at ...